If you are building a Network marketing business and have searched the web at all, by now you have heard the term attraction marketing. Surely you’ve seen the attraction marketing systems that boast the incredible results of their members. This begs the question. “If I am building my business offline, is attraction marketing right for me”, or is it just for people who want to build their business on the internet?
The Principles of Attraction Marketing
The first thing any student of attraction marketing will learn is that “people join people, not business opportunities.” This is the fundamental principal you must embrace if you would like to have a business where prospects are reaching out to you instead of you chasing after them. There are nearly 5000 MLM companies out there. They all have loyal members. Do you think your product, comp plan, leadership is the best? It’s not. It may be the best for you, but not for all people. That said, what can be the best is you. You can be the best leader, with the best success map for those who join your business. Do you have to be the best in the industry? Not at all. You just have to be the best that your prospect has come across. This is what attraction marketing is all about. If you chase prospects desperately you need success. If you position yourself as a leader with a solid plan, you are offering success. Do you see the fundamental difference?
Can Attraction Marketing Be Effective Offline
Not only can it be effective, but it is absolutely necessary. Now I don’t believe that in this day and age a business can be built entirely offline. Let’s face it almost everybody relies on the internet as a source of information. The distinction that is being made in this article, is do you need a blog, email autoresponders, great online trainings, weekly webinars etc. to implement attraction marketing, and furthermore, be successful in modern day network marketing. The answer is no. At the end of the day, attraction marketing is about being a leader, about offering value by providing solutions, and having a plan. When you break attraction marketing down to its fundamental principles do you still think it is a Facebook fan page, blog, or great auto-responder that makes you attractive? If you haven’t figured it out by now, what makes you attractive is you. The tools of attraction marketing just makes it easier for you to be more attractive online.
So How Do You Implement Attraction Marketing Right Away
Well….what’s more attractive? A person who wants to build a business or a person who is committed and has a plan to build a business. A person who sinks to the level of those around them, or a person who is positive all the time? A person who needs solutions or a person who has sought out solutions and can now provide them? A person who works on their business when they have the time, or a person who makes time and works a consistent plan? I think you get the picture. Work on yourself first, make the changes necessary to become a leader, and then add the tools to become more attractive online.
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To your Success,
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