How To Market Your Business On Social Media
As a business owner, you know the importance of reaching more potential customers and generating sales. One effective way to achieve this is through social media marketing. In this article, we'll discuss how to market your business on social media and the three main objectives you should keep in mind to create an effective strategy.
Firstly, it's important to understand the three main objectives of social media marketing: lead generation, lead nurture, and lead conversion. If your social media strategy doesn't incorporate these objectives, then it's broken. Every piece of content you create should be designed to achieve one or all of these three objectives.
Let's break down what each objective entails. Lead generation is the process of capturing potential customers' information, such as their email addresses, in order to market to them in the future. Lead nurture involves building a relationship with potential customers by providing them with valuable content that addresses their needs and pain points. And finally, lead conversion is the process of converting a potential customer into a paying customer through a sale or subscription.
To effectively achieve these objectives, every piece of content you create should be reverse engineered to accomplish one or all of them. For example, a post that tells a story about a strategy you used to achieve success in your business could include a strong call to action for readers to download a free resource or sign up for your email list. This post accomplishes lead generation, lead nurture, and lead conversion.
It's important to note that not every piece of content needs to accomplish all three objectives, but they should be leading towards them in some way. By focusing on these objectives, you can create a strategy that will provide a return on investment and energy, allowing you to reach more potential customers and make a bigger impact in the world.
When it comes to creating content for social media, it's important to focus on creating a strong brand image and memorable stories. Your branding should be recognizable and resonate with your audience. Consider the examples of Nike and McDonald's. Their branding is so strong that you can recognize them just by their slogans and logos.
Additionally, storytelling is a powerful way to connect with your audience. People are drawn to stories because they resonate with them on a personal level. By creating a story inventory, you can have a list of stories that you can draw from when creating content. This allows you to create content that is not only engaging but also memorable.
To land your dream clients on social media, there are three tactics you can use: a strong call to action, the know, like, trust concept, and the 80/20 rule. A strong call to action is essential for encouraging potential customers to take action. The know, like, trust concept involves nurturing your audience by creating valuable content that builds a relationship based on trust. And the 80/20 rule involves leading with value before making a call to action.
In conclusion, social media marketing is an effective way to reach more potential customers and generate sales for your business. By keeping the three main objectives in mind and creating valuable content that incorporates your brand image and memorable stories, you can create a successful social media marketing strategy.
If you find yourself struggling with social media marketing, claim your free strategy/coaching session, we are here to help.