Digital Services

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

One-On-One Coaching

Digital & Social Media Marketing Coaching

Are you sick and tired of fighting with your lack of tech skills?

Wish you could focus on what you love instead of worrying about marketing your business?

Wish you had the skills necessary to market on social media?

If yes, you’re in the right place.

My passion is to show you the simplest most effective techniques for growing your visibility and your profits quickly.

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Digital Technology Coaching For Grown-Ups

Are you sick and tired of fighting with your lack of tech skills?

Wish you had the skills necessary to use social media?

If yes, you’re in the right place.

Whether you are new to Social Media or would like to explore more about the different platforms, my training can make learning to use social media sites simple and fun. My step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games; and much more.

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Digital Marketing Strategies That Work

Affiliate Marketing

Affiliate Marketing is a performance-based marketing model where a business partners with affiliates to promote its products or services. Affiliates are individuals or organizations that promote the business's products or services to their own audience, and earn a commission for any resulting sales. The business provides the affiliates with unique links, banners, or other forms of marketing materials to share with their audience, and tracks sales generated through these promotions.

Affiliate marketing is a cost-effective way for businesses to reach a large and diverse audience, as affiliates are motivated to promote the products or services to their own audience, and the business only pays for results. This allows businesses to reach new customers and generate sales without incurring the cost of traditional advertising. Affiliate marketing can be used in a variety of industries, including e-commerce, software, and travel. Effective affiliate marketing requires a clear understanding of the target audience, a well-defined strategy, and a plan for measuring and analyzing the success of the campaigns.

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Attraction Marketing

Attraction Marketing is a method of promoting products or services by focusing on attracting customers to the business, rather than chasing after them. It is a way of doing business in which the marketer focuses on creating value and building relationships with potential customers by providing them with useful and relevant information, rather than trying to sell them something outright.

Attraction marketing is a way of building a successful business by putting the customer first and providing them with valuable content and information. This helps to establish trust and credibility, which can ultimately lead to increased sales and customer loyalty.

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Branding & Brand Awareness

Branding refers to the process of creating and establishing a brand identity for a company, product, or service. It involves creating a name, logo, tagline, and other elements that will be associated with a business in the minds of consumers. The goal of branding is to create a unique and recognizable image that sets a business apart from its competitors and helps to establish trust and credibility with customers.

Brand Awareness refers to the extent to which consumers are familiar with a brand and can recognize it. It is a measure of how well a brand is known and remembered by the target audience. The higher the brand awareness, the more likely it is that consumers will consider the brand when making a purchase decision.

Branding and Brand Awareness go hand in hand, as a well-established brand can help to increase brand awareness, and a high level of brand awareness can help to strengthen a brand. Branding helps to create a unique identity that differentiates the business from its competition, while brand awareness helps to increase the visibility and recognition of the brand. Branding and brand awareness are important for all types of businesses, from small startups to large corporations, as it helps to build trust, generate leads and increase sales.

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Content Marketing

Content Marketing is the creation and distribution of valuable and relevant content to attract, engage, and retain a target audience, with the goal of driving profitable customer action. It involves creating and sharing content, such as blog posts, videos, podcasts, infographics, and social media posts, that is designed to educate, inform, or entertain a target audience. The goal of content marketing is to build trust and relationships with potential customers, establish a brand as a thought leader in its industry, and drive traffic and conversions. Content marketing is a long-term strategy that is focused on attracting and retaining customers, rather than simply promoting products or services. Effective content marketing requires a clear understanding of the target audience, a well-defined content strategy, and a plan for measuring and analyzing the success of the content.

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Digital Business Card Marketing

Digital Business Card Marketing refers to the use of digital tools and platforms to create, share, and manage virtual business cards. A digital business card is an electronic version of a traditional paper business card, typically containing a professional's name, title, company, contact information, and other details. Digital business cards can be shared and stored digitally, making it easy for individuals to share their professional information with others, both in person and online. Digital business cards are becoming increasingly popular as a way for individuals to share their professional information in a fast, convenient, and environmentally friendly way.

In a marketing context, digital business cards can be used to promote a business, service, or product. They can be used as a lead-generating tool by providing potential customers with easy access to information about the business, its products, and services. Digital business cards can also be used as a way to showcase a professional's expertise, build brand awareness, and establish a strong personal brand. They can be shared and distributed through various channels, including email, social media, and online platforms, making it easy for individuals to reach a large and diverse audience.

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Email Marketing

Email Marketing is the use of email to reach and engage with a target audience, typically with the goal of promoting products or services. This type of marketing involves sending promotional messages, newsletters, or other types of content to a list of subscribers who have opted-in to receive email communications from the sender. The goal of email marketing is to build relationships with customers, promote brand awareness, drive traffic to a website, and ultimately drive sales. Effective email marketing requires a well-defined target audience, a clear message, and a strategy for segmentation, personalization, and testing to ensure that the emails are relevant, engaging, and delivered at the right time.

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Influencer Marketing

Influencer Marketing is a form of marketing where a brand partners with an individual who has a significant following on social media, also known as an influencer, to promote its products or services. The influencer shares content, such as images, videos, or written posts, on their social media channels to promote the brand to their followers. Influencer marketing is effective because it leverages the influence and credibility that the influencer has built with their audience. By partnering with the right influencer, a brand can reach a new and engaged audience and build relationships with potential customers. Influencer marketing can take many forms, including sponsored posts, product reviews, and brand collaborations. The goal of influencer marketing is to increase brand awareness, drive traffic to a website, and ultimately drive sales. Effective influencer marketing requires a clear understanding of the target audience, a well-defined strategy, and a plan for measuring and analyzing the success of the campaigns.

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Local SEO Marketing

Local SEO Marketing is a type of search engine optimization (SEO) that focuses on optimizing a business's online presence to rank higher in local search results. The main goal of local SEO is to increase visibility for businesses in search engines for people who are searching for products or services in the specific geographic locations where the business operates. This can include optimizing the business's website, listing the business on local directories, and building citations and reviews for the business. It also involves making sure the business's information, such as its name, address, and phone number (NAP), is consistent across all of its online listings and directories. By doing so, local SEO helps businesses connect with potential customers who are nearby and looking for the products or services they offer.

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Pay-Per-Click (PPC) Marketing

Pay-Per-Click (PPC) Marketing is a type of digital advertising where advertisers pay a fee each time a user clicks on one of their online ads. The ads typically appear on search engines like Google, Bing, or on websites that partner with advertisers. The goal of PPC marketing is to drive traffic to a website and generate leads or sales for a business. Advertisers create ad campaigns, choose keywords, set bids on those keywords, and create ad copy and landing pages to entice users to click on the ad. The cost per click is determined by a bidding process where advertisers compete for placement on search engine results pages (SERPs). PPC marketing offers a way for businesses to target specific audiences.

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Social Media Marketing

Social Media Marketing is the use of social media platforms to promote products or services and build relationships with customers. It involves creating and sharing content, such as images, videos, and written posts, on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to reach and engage with a target audience. The goal of social media marketing is to increase brand exposure, drive traffic to a website, and ultimately drive sales. Social media marketing can also be used for customer service, market research, and reputation management. Effective social media marketing requires a clear understanding of the target audience, a well-defined strategy, and a plan for measuring and analyzing the success of the campaigns. This can include setting goals, defining key performance indicators (KPIs), and tracking and analyzing data to continuously improve results.

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of optimizing a website to improve its ranking and visibility in organic search results. This is achieved by optimizing various on-page and off-page elements, such as the website's content, structure, and code, as well as the quality and relevance of the links pointing to the site. The goal of SEO is to make a website more appealing to search engines like Google, so that it will rank higher in the results pages when users search for keywords related to the site's content. By appearing higher in the search results, a website is more likely to receive organic traffic from users, which can lead to increased brand exposure, higher levels of engagement, and more conversions. SEO is an ongoing process, as search engines are constantly changing their algorithms and the ranking factors they consider.

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Text Message Marketing (SMS)

Text Message Marketing, also known as SMS (Short Message Service) marketing, is a type of mobile marketing that utilizes text messaging to communicate with customers. Businesses use text messaging to send promotional offers, discounts, updates, and other types of marketing messages to a large group of customers who have opted-in to receive them.

Text message marketing can be done in a variety of ways, such as:

*Sending promotional offers or discounts to customers who have opted-in to receive them.

*Sending appointment reminders or confirmations to customers.

*Sending updates or alerts about sales or new products.

*Sending surveys or feedback requests to gather customer feedback.

Text message marketing campaigns can be automated through the use of messaging platforms or software, which allows businesses to send messages to large groups of customers at once. This can be an effective way to reach customers quickly and directly, as most people keep their mobile devices close by and check for new messages frequently. However, businesses must comply with the legal regulations, such as obtaining the customer's consent before sending them any message and giving the option to unsubscribe.

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Video Marketing

Video Marketing is the use of video content to promote a product, service, or brand. It involves creating and sharing videos, such as commercials, product demos, how-to tutorials, and customer testimonials, that are designed to reach and engage with a target audience. The goal of video marketing is to increase brand awareness, drive traffic to a website, and ultimately drive sales.

Video marketing is effective because it provides a highly engaging and dynamic way for businesses to connect with their target audience. Videos can be used to tell a story, demonstrate a product, or share information in a way that is easy for the audience to understand and remember. Videos can also be shared on a variety of platforms, including YouTube, Vimeo, and social media, making it easy for businesses to reach a large and diverse audience. Effective video marketing requires a clear understanding of the target audience, a well-defined strategy, and a plan for measuring and analyzing the success of the campaigns.

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Custom Services

Custom Digital Business Card Design

Custom Designed Digital Business Card

Increase your prospects, improve your follow up, and close more sales with this new mobile networking app! Digitally share your info with a simple swipe of your finger so your card doesn’t get lost in the stack.

STAND OUT and instantly engage your prospects with interactive and beautifully designed cards. Let no one fall through the cracks with card open notifications and follow-up reminders.

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Custom Facebook Fan Page Design

The price of developing your Customized Fan Page Packet includes the following:

Page photo 180x180px, page cover image 851x315px, Page Apps professionally customized with the look / feel of your brand and website with content and outgoing links, and one 111x74px app view image icon.

Additional page apps customized with the look and feel of your brand and website with content and outgoing links are $5.00 ea. which also includes one app view image icon.

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Custom YouTube Channel Design

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Custom Email Marketing Campaign

Why is an effective email marketing strategy so important?

An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

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